Influencer Marketing & Event Activation with Connacht Rugby – The Tunnel Club
Smart Digital Marketing & PR Agency was delighted to work with Connacht Rugby on an exciting influencer marketing activation at The Tunnel Club at Dexcom Stadium, ahead of the Connacht Rugby v DHL Stormers game.
The aim of the activation was to showcase The Tunnel Club experience through engaging, authentic social media content, bringing together a carefully selected group of influencers and content creators for an exclusive match-day experience.
Smart Digital managed the influencer element of the activation, from identifying and securing suitable creators to pre-event communication, coordination and management on the evening itself.
A total of nine influencers attended through Smart Digital’s influencer activation, representing audiences across lifestyle, fashion, sport and entertainment.
The evening provided creators with an opportunity to experience Connacht Rugby from a unique perspective, with The Tunnel Club offering an up-close view of the players and the excitement surrounding match day at Dexcom Stadium.
What is Influencer Marketing for Events?
Influencer marketing can be an extremely effective way for businesses, sporting organisations and event organisers to extend the reach of an event beyond the people physically in attendance.
By inviting relevant content creators to experience an event first-hand, brands can generate authentic social media coverage and introduce their experience to established online communities.
For this activation, the focus was not simply on bringing influencers to a rugby match. It was about selecting creators who could naturally showcase the atmosphere and experience of The Tunnel Club to their audiences.
Throughout the evening, influencers created and shared content in real time, giving their followers an insight into the experience and generating organic awareness for Connacht Rugby and The Tunnel Club.
Influencer Event Management by Smart Digital
Smart Digital coordinated the influencer activation from the initial outreach through to the event itself.
This included influencer identification and communication, managing confirmations, providing event information and coordinating the group on the evening.
Once at Dexcom Stadium, the focus turned to ensuring creators could experience the event, capture content and share the atmosphere with their audiences.
All influencers attending the activation shared multiple Instagram Stories, with additional content and coverage appearing across Instagram, Facebook, TikTok and LinkedIn.
The Results
The influencer activation delivered significant organic social media exposure for Connacht Rugby and The Tunnel Club.
The nine influencers attending through Smart Digital had a combined Instagram following of more than 540,000.
Video content surrounding the activation also generated more than 61,460 combined Instagram Reel views, alongside the multiple Instagram Stories shared throughout the evening.
9 Influencers
540,000+ Combined Instagram Following
61,460+ Combined Instagram Reel Views
Multiple Instagram Stories
Coverage across Instagram, Facebook, TikTok & LinkedIn
Importantly, these results were generated through organic social media coverage, demonstrating the potential impact of combining the right creators with an experience people genuinely want to capture and share.
Why Businesses Invest in Live Event Content Creation
Professional live content creation allows businesses to extend the reach of their events far beyond those attending in person. By publishing content throughout the day, businesses can increase engagement, build stronger relationships with their audience and showcase their brand in an authentic and engaging way.
Smart Digital Marketing & PR Agency provides live event content creation for:
- Corporate events
- Awards ceremonies
- Fashion shows
- Race meetings
- Product launches
- Business conferences
- Retail events
- Brand activations
- Festivals
- Networking events
Services include live social media management, photography, videography, short-form video creation, behind-the-scenes content and event marketing strategy.
Looking for Live Event Content Creation?
If you’re organising an event and want to showcase it professionally across your social media channels, Smart Digital Marketing & PR Agency can help.
Whether you’re planning a fashion event, sporting event, corporate conference, product launch or awards ceremony, I provide professional live content creation that captures every important moment and helps your brand connect with your audience in real time.