Why is Influencer Marketing so successful?
These influencers are trusted by millions of consumers, and marketers are paying attention. It turns out that 86% of them have used influencer marketing since last year, and budgets for influencer marketing are skyrocketing.
Social media has given normal people an opportunity to build their own brand through stimulating content and engagement. These new influencers are more relatable than traditional celebrities. Since more people are joining social media networks every day, companies have realized they can leverage these platforms for marketing.” – Digital Marketing Institute
- 70% of Teens Trust Influencers More than Traditional Celebrities
- 86% of Women Use Social Media for Purchasing Advice
- 49% of Consumers Depend on Influencer Recommendations
- 60% of Teens Follow Advice From Influencers Over Celebrities
- Influencer Marketing Is the Fastest-Growing Online Customer-Acquisition Method
- Major Brands Plan to Increase Spend on Influencer Marketing
- 74% of People Trust Social Networks to Guide Purchasing Decisions
- Influencer Marketing Has Surpassed Print Marketing
*Statistics from Digital Marketing Institute
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Contact us to today to develop and kick start your Influencer marketing campaign, and we will match you with the top social media influencers that are the right fit for your brand, and execute your campaign, to help you achieve your business goals, and focus on the other areas of your business
“Ruth epitomises professionalism. I have had the pleasure of working alongside Ruth whilst activating a social media campaign for my client, International Rugby Player, Bundee Aki and Hanley & Co. Throughout the whole process Ruth has been informative, enthusiastic and most importantly, made the whole process seamless. I would highly recommend working with Ruth for any digital marketing activations.”