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Smart Digital Marketing & PR Agency

About Ruth

Ruth McCourt Galway Roscommon and Limerick Social Media Marketing Expert
Ruth Mc Court Digital Marketing Expert
Ruth Mc Court Fashion Truth by Ruth
Smart Digital Marketing & PR Agency

About Ruth

An expert in Digital Marketing, Content Creation, and Social Media – Ruth is passionate about all things digital marketing, and utterly focused on delivering the best results to her clients.

Smart Digital Marketing & PR Agency is based in the West of Ireland, with the majority of clients in counties Galway, Roscommon and Limerick. Founded in January 2019 by Ruth Mc Court who works as a self employed Marketing Consultant at Smart Digital, combining her love of creativity, marketing and social media, along with her extensive knowledge of the industry, making her extremely passionate about promoting the businesses she works with.

Ruth has over 11 years experience in the digital marketing industry, and has previously worked for digital and B2B marketing agencies, and event management and publishing agencies.

Ruth solely runs the digital marketing consultancy agency ‘Smart Digital Marketing Agency’ which set up almost 6 years ago (January 2025), and helps clients, agencies, and SME’s build or improve their online presence through traditional and digital marketing.

During the 6 years in business Ruth has also been a digital marketing contractor for agencies Food PR & Communications and Nuadesign E-Commerce Agency.

Ruth is very passionate about mental health so post-covid Ruth wanted to use her expertise and marketing knowledge to try and improve the mental health services in Ireland and the West of Ireland.

During this 6 year period of Smart Digital Ruth took on the part-time role of Marketing Manager for Helplink Mental Health where she managed and executed the marketing, social media, graphic design, influencer marketing, PR and fundraising campaigns for a mental health charity in the West of Ireland from 2021-2023; organising and executing the hugely successful national sea-swimming fundraiser #Coldtober and raised over €240,000 through for the charity’s mental health services during a 1.5 year period.

Ruth also secured a slot on IrelandAM to promote the sea swimming challenge which you can watch here.

Ruth is also a Digital Creator/Influencer on Instagram for her fashion blog ‘Fashion Truth by Ruth’ with over 24,000 followers on Instagram and over 10,000 on Facebook.

Through her Fashion Truth by Ruth social media pages Ruth has worked with many brands and boutiques to promote their clothing and services including; Chanelle Pharma, Supermacs, Athlone Town Centre, Anthony Ryans, Pretty Little Thing, Nasty Gal, along with Club L London, who dressed Ruth at the 2023 Platinum VIP Style Awards which Ruth attended as a Brand Ambassador of Platinum Expert Hair.

A recent exciting highlight for Ruth’s Fashion Truth by Ruth Instagram page happened in October 2024 when Ruth was asked on a PR Trip to Marbella to stay in a luxury villa: Villa Luxe Marbella, to promote the local area of Puerto Banus, Marbella, and the offering at Villa Luxe to her 24,000 followers. Post PR Trip Ruth was also asked to take Villa Luxe Marbella on as a client and manage the social media for the page, maening Ruth had hit her first European client in Marbella, Malaga, Spain!

Ruth was also also made a significant impact in the marketing of the Irish horse racing industry:

  • Chosen as a Brand Ambassador at the 2023 Galway Races Festival
  • Chosen by sponsor ‘Ireland’s West Airport’ to Judge the 2022 Galway Races ‘Mad Hatters Competition’ held on Family Fun Day.
  • Chosen to Judge ‘Best Dressed Gent’ by Halo Nightclub and JOE.ie for the Galway Races alongside Deric Hartigan Irish TV Weatherman in 2017
  • Awarded the tender in 2024 for Roscommon Racecourse, carrying out a social media audit, and implementing a social media and marketing strategy which included influencer marketing, along with managing their social media platforms, graphic design, and live coverage of racing, and organising and running the highly successful Supervalu Ladies Day at Roscommon Racecourse in July 2024
  • Awarded the tender in 2024 for Limerick Racecourse, auditing their social media pages, and managing their social media platforms, influencer marketing, and organising the successful BoyleSports Ladies Day during the Munster National Racing Festival, which saw an increase of 60% in ticket sales than the year previous

Ruth also manages influencer marketing for clients and agencies, and has helped businesses such as Material World and Hanley & Co introduce and develop extremely successful influencer marketing strategies during her time contracted by Nuadesign. 

If you would like to learn more about how Smart Digital Marketing Agency can help your business, get in touch with us today by email at [email protected], or by booking a free 15 minute video consultation here.

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Smart Digital Marketing & PR Agency

Services Ruth Provides

With over 10 years of experience in the digital marketing industry, I bring a wealth of knowledge, creativity, and strategic insight to every project. I’ve worked across digital and B2B marketing agencies, as well as in event management and publishing, giving me a well-rounded and practical understanding of the marketing landscape. My expertise covers a wide range of digital marketing activities including strategy development, social media management, influencer marketing, content creation, paid advertising, and campaign implementation. I’ve successfully delivered influencer campaigns for clients and agencies, ensuring strong brand alignment and measurable results. Today, I offer a comprehensive suite of digital services tailored to businesses of all sizes — from ambitious start-ups to well-established companies aiming to strengthen their online presence and drive growth.

Marketing Strategy
I work closely with new and existing clients to craft bespoke marketing strategies that align with their business goals, target audience, and industry trends. Whether you’re starting from scratch or refining your current approach, I ensure your marketing efforts are streamlined and results-driven.

Digital Marketing Audits
I provide a comprehensive analysis of your current digital presence, covering all key areas including your website, social media platforms, search engine optimisation (SEO), email marketing, and any paid advertising you may be running across Google or social channels. This deep-dive audit highlights what’s working well, pinpoints areas that need improvement, and uncovers untapped opportunities that can help drive real growth. Whether you’re unsure if your content is performing, want to understand your customer journey better, or simply feel like your digital presence isn’t converting — this audit will give you clear insights and actionable recommendations to take your marketing to the next level.

Marketing Consultancy & Mentoring
I offer personalised one-to-one consultancy for business owners, entrepreneurs, or in-house marketing teams, tailored to the unique goals and challenges of your business. Whether you’re an SME looking to build your marketing from the ground up, or a larger company in need of a fresh perspective or strategic shift, I provide practical, results-driven advice. From reviewing your current marketing approach to helping you build and implement a clear, effective strategy, I’m here to guide you every step of the way. My support also includes mentoring for marketing staff, helping them build confidence, skills, and structure within their roles. It’s all about giving you the tools and insight to grow with clarity and confidence.

Digital Marketing & Social Media Training
I provide tailored training sessions designed to empower your team with the latest tools, trends, and techniques in digital marketing and social media, with practical guidance and real-world application.

Influencer Marketing
I have extensive influencer marketing experience from leading high-level campaigns for clients both directly and through agencies. As a social media influencer myself, I bring unique insider insight that gives me an edge in this space. I know what works — and what doesn’t. I source the perfect micro or macro influencer to align with your brand, develop and manage the campaign from concept to launch, and handle all communication, briefings, and implementation to ensure it delivers real impact and authenticity.

Social Media Management
Strategic planning, content creation, scheduling, and analytics reporting. I build and manage campaigns that engage, convert, and grow your online community.

Event Management
From concept to completion, I offer end-to-end event management services tailored to your brand. Whether it’s a launch, in-store activation, or media event, I handle all planning, coordination, and promotion across digital and social channels to ensure a seamless and high-impact experience.

Public Relations (PR)
From media coverage to press release creation and distribution, I help clients secure positive press, build brand credibility, and reach new audiences through effective storytelling.

Graphic Design
Offering a wide range of design services, including:

  • Eye-catching ad design for print and digital media

  • Full visual branding and rebranding

  • Social media graphics (including monthly retainers)

  • Website and campaign graphics

  • Logo design and brand audits: ensuring all visual assets are on-brand, professional, and ready to capture attention.

Need help making your business stand out online? I’m here to guide you every step of the way!

If you would like to learn more about how Smart Digital Marketing & PR Agency can help your business, get in touch with me today by email at [email protected], or by booking a free 30 minute consultation below;

Ruth McCourt Galway Roscommon and Limerick Social Media Marketing Expert
Smart Digital Marketing & PR Agency Testimonials

Client Testimonials

"Ruth provides an exceptional service to the Local Enterprise Office. She is creative and very understanding of our needs and requirements, and responds very quickly to updates, changes etc. I would have no hesitation in recommending Ruth for work in all areas of social media."

Louise Ward
Local Enterprise Office Roscommon
Head of Enterprise

"My business has relied on an online booking system due to Covid-19. I found myself having some technical difficulties last July and after several attempts of trying to solve the problem myself and trying to get in touch with Facebook. Ruth was the only person who was able to support and resolve this technical issue, I will definitely be availing of her services in the future and would highly recommend Ruth for any digital marketing projects."

Martin Egan
Roadside Barbers Roscommon
Owner

"Ruth has superb communication skills and fully embraces and understands the importance of working within a team structure. Her positive attitude ensures that she delivers work to the highest standard and within the deadlines given. Ruth is able to multi-task and can respond and adapt to situations quickly, creatively and efficiently. Nothing is ever a problem when working with Ruth, and she has vast technical skills in the areas of Social Media Marketing. She is very much respected at the Local Enterprise Office Roscommon and would be a superb asset to any organisation."

Jeremy Cullen
Local Enterprise Roscommon
Local Enterprise Executive

"Ruth managed our social media, graphic design, and influencer marketing. Ruth Is excellent and professional, and dealing with Ruth was a pleasure. We wish her every success with her new website."

Audrey
Restaurant Gemelles
Owner

"Ruth was an integral part of bringing our social media campaign to the forefront of people's minds. With her keen eye for quality content Ruth was able to portray our Hotel in the best possible way and teach us so much through the process. She was able to capture the culture of the hotel in such a short amount of time. I would highly recommend Ruth to anyone looking to enhance their Social Platforms."

Oisin Nevin
Raheen Woods Hotel
General Manager

“Ruth epitomises professionalism. I have had the pleasure of working alongside Ruth whilst activating a social media campaign for my client, International Rugby Player, Bundee Aki and Hanley & Co. Throughout the whole process Ruth has been informative, enthusiastic and most importantly, made the whole process seamless. I would highly recommend working with Ruth for any digital marketing activations.”

Grace Murray
Head of Rugby Sponsorship
Ireland & Scotland

"Ruth was instrumental in helping us establish our social media presence when we launched at Kelehans. She guided us through the entire process, from organizing and managing professional photo shoots of our food, drinks, and location to providing invaluable advice on social media marketing and advertising. Her expertise made a huge difference for our business, especially since we had no prior experience in this area. Thanks to her support, we were able to showcase our brand effectively and connect with our audience right from the start."

Vinny Gilmore
Kelehans Bar & Restaurant
Owner