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Smart Digital Marketing Agency

Who We Are

Ruth Mc Court Fashion Truth by Ruth
About Us - Smart Digital Marketing Agency Galway
Ruth Mc Court Fashion Truth by Ruth
Smart Digital Marketing Agency

About Ruth

Experts in Digital Marketing, Content Creation, and Social Media – we are passionate about all things digital marketing, and utterly focused on delivering the best results for our clients.

Smart Digital is a Digital Marketing & PR Agency based in the West of Ireland. Founded in January 2019 by Ruth Mc Court, we combine our love of creativity, marketing and social media, along with our knowledge of the industry, making us extremely passionate about promoting the businesses we work with.

Ruth has over 10 years experience in the digital marketing industry, and has previously worked for digital and B2B marketing agencies, and event management and publishing agencies.

Ruth runs a digital marketing consultancy agency ‘Smart Digital Marketing Agency’ which she set up 4 years ago, and helps clients, agencies and SME’s build or improve their online presence.

Ruth also managed and executed the marketing, PR and fundraising campaigns for a mental health charity in the West of Ireland – Helplink Mental Health (part-time for a period of 1.5years from 2021-2023); organising and executing the hugely successful national sea-swimming fundraiser #Coldtober and raised over €240,000 through for the charity’s mental health services.

Ruth is also a Digital Creator/Influencer on Instagram for her popular blog ‘Fashion Truth by Ruth’ with over 20,000 followers on Instagram and over 10,000 on Facebook.

Through her Fashion Truth by Ruth social media pages Ruth has worked with many brands and boutiques to promote their clothing and services including; Supermacs, Athlone Town Centre, Anthony Ryans, Pretty Little Thing, Nasty Gal, along with Club L London, who dressed Ruth at the 2023 Platinum VIP Style Awards which Ruth attended as a Brand Ambassador of Platinum Expert Hair.

Ruth is also a Brand Ambassador at this year’s Galway Races 2023 festival, and represented was chosen by sponsor Ireland’s West Airport as a Judge at for the 2022 Galway Races Mad Hatters competition held on Family Fun Day.

Smart Digital introduced the ‘Smart Digital Influencer Agency‘ in 2022 to connect brands to Irish influencers. Ruth has been aligning brands to influencers since her last full time role as Head of PR & Marketing before stepping out on her own. Ruth works with influencers of all levels from micro-influencers to macro-influencers, and has helped businesses such as Material World and Hanley & Co introduce and develop extremely successful influencer marketing strategies. 

If you would like to learn more about how Smart Digital Marketing Agency can help your business, get in touch with us today by email at [email protected], or by booking a free 15 minute video consultation here.

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Smart Digital Marketing Agency

What We Do

After fully familiarising ourselves with our client’s goals we help conceptualise and implement a well-balanced plan that will get people to love, interact with, consume and purchase their products.

– Marketing Strategy
– Digital Marketing
– Marketing Consultancy & Mentoring
– Digital & Social Media Training
– Influencer sourcing & campaigns
– Social media creation, management & campaigns
– Events & PR


If you would like to learn more about how Smart Digital Marketing Agency can help your business, get in touch with us today by email at [email protected], or  by booking a free consultation below;

About Us - Smart Digital Marketing Agency Galway

Hear What Our Clients Say

Ruth provides an exceptional service to the Local Enterprise Office. She is creative and very understanding of our needs and requirements, and responds very quickly to updates, changes etc. I would have no hesitation in recommending Ruth for work in all areas of social media.

Louise Ward
Local Enterprise Office Roscommon
Head of Enterprise

My business has relied on an online booking system due to Covid-19. I found myself having some technical difficulties last July and after several attempts of trying to solve the problem myself and trying to get in touch with Facebook. Ruth was the only person who was able to support and resolve this technical issue, I will definitely be availing of her services in the future and would highly recommend Ruth for any digital marketing projects

Martin Egan
Roadside Barbers Roscommon

Ruth has superb communication skills and fully embraces and understands the importance of working within a team structure. Her positive attitude ensures that she delivers work to the highest standard and within the deadlines given. Ruth is able to multi-task and can respond and adapt to situations quickly, creatively and efficiently. Nothing is ever a problem when working with Ruth, and she has vast technical skills in the areas of Social Media Marketing. She is very much respected at the Local Enterprise Office Roscommon and would be a superb asset to any organisation.

Jeremy Cullen
Local Enterprise Roscommon
Local Enterprise Executive

Ruth managed our social media, graphic design, and influencer marketing. Ruth Is excellent and professional, and dealing with Ruth was a pleasure. We wish her every success with her new website.

Restaurant Gemelles

Ruth was an integral part of bringing our social media campaign to the forefront of people's minds. With her keen eye for quality content Ruth was able to portray our Hotel in the best possible way and teach us so much through the process. She was able to capture the culture of the hotel in such a short amount of time. I would highly recommend Ruth to anyone looking to enhance their Social Platforms.

Oisin Nevin
Raheen Woods Hotel
General Manager

“Ruth epitomises professionalism. I have had the pleasure of working alongside Ruth whilst activating a social media campaign for my client, International Rugby Player, Bundee Aki and Hanley & Co. Throughout the whole process Ruth has been informative, enthusiastic and most importantly, made the whole process seamless. I would highly recommend working with Ruth for any digital marketing activations.”

Grace Murray
Head of Rugby Sponsorship
Ireland & Scotland