Case Study
Helplink Mental Health
Case Study
Helplink Mental Health
Helplink Mental Health is a mental health charity based in the West of Ireland which provides mental health services to children, young people and adults; locally, nationally, and internationally.
The three types of mental health services that Helplink provide are: Counselling, Information Provision and Education.
Role Requirement
To create awareness of the services provided by mental health charity Helplink Mental Health, a charity based in Galway city since 2012. To manage and execute a national fundraiser event: Coldtobter 2021 was a national sea-swimming event where participants took part in the challenge by doing a sea swim each of the 31 days of October to raise funds for the mental health charity.
Services Provided
- Marketing Strategy
- Content Creation & Social Media
- Graphic Design
- PR, Radio Interviews
- Management and execution of national sea swimming fundraiser ‘Coldtober’
The Results
Total funds raised through PR, Marketing & Social Media campaigns of event: €129,000
Target by charity to raise: €30,000
Amount raised by charity the previous year for the fundraiser: €15,000