Case Study
Roscommon Racecourse
Case Study
Roscommon Racecourse
Roscommon Racecourse has 10 race meetings a year along with the popular ‘Day With The Stars’ Country Music Festival.
Customer Challenge
To create and execute a marketing and social media strategy for Roscommon Racecourse, to increase brand awareness and improve sales. To attend each race meeting and racecourse events, and report into the racecourse manager and board of directors.
To co-ordinate and run the 2024 Ladies Day at Roscommon Racecourse.
Services Provided as per the Marketing Campaign I created:
Marketing Strategy & Execution
Content Creation
Graphic Design
Social Media across Facebook, Instagram, Twitter (X), LinkedIn
Introducing Tiktok and a TikTok strategy
Influencer Marketing
Interviews with sponsors, owners and jockeys
Providing live coverage of racing on all race days
Event Planning
Sponsorship
- Drone Videography
- Attending HRI Events
- Co-ordinate Ladies Day 2024
- Liase with stakeholders RacingTV, and HRI