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Horse Racing Marketing

Limerick Racecourse

Horse Racing Marketing

Limerick Racecourse

Limerick Racecourse has 18 race meetings a year, with two Ladies Day events: October and December.

Customer Challenge

- I was hired in September to perform a digital marketing audit on Limerick Racecourse and to implement changes.
- To create and execute a marketing strategy plan to manage the graphic design, social media, influencer marketing, email marketing, for the racecourse, and increase footfall to the racecourse.
- To liase with stakeholders RacingTV, HRI and BoyleSports
- To co-ordinate Ladies Day events: BoyleSports Munster National Ladies Day, and Mr Binman Christmas Racing Festival Ladies Day

Services Provided as per the Marketing Campaign I created:
  • Marketing Strategy & Execution

  • Content Creation 

  • Graphic Design

  • Social Media across Facebook, Instagram, Twitter (X), LinkedIn 

  • Introducing TikTok and a TikTok strategy

  • Influencer Marketing

  • Ladies Day Event Planning & Execution

  • Sponsorship

  • Digital Marketing Audit

The BoyleSportsMunster National Ladies Day saw a 60% increase in ticket sales than the year previous.

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