Horse Racing Marketing
Limerick Racecourse
Horse Racing Marketing
Limerick Racecourse
Limerick Racecourse has 18 race meetings a year, with two Ladies Day events: October and December.
Customer Challenge
- I was hired in September to perform a digital marketing audit on Limerick Racecourse and to implement changes.
- To create and execute a marketing strategy plan to manage the graphic design, social media, influencer marketing, email marketing, for the racecourse, and increase footfall to the racecourse.
- To liase with stakeholders RacingTV, HRI and BoyleSports
- To co-ordinate Ladies Day events: BoyleSports Munster National Ladies Day, and Mr Binman Christmas Racing Festival Ladies Day
Services Provided as per the Marketing Campaign I created:
Marketing Strategy & Execution
Content Creation
Graphic Design
Social Media across Facebook, Instagram, Twitter (X), LinkedIn
Introducing TikTok and a TikTok strategy
Influencer Marketing
Ladies Day Event Planning & Execution
Sponsorship
- Digital Marketing Audit
The BoyleSportsMunster National Ladies Day saw a 60% increase in ticket sales than the year previous.