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Event Management

Ladies Day 2024 at Roscommon Racecourse

Event Management

Ladies Day 2024 at Roscommon Racecourse

Ruth Mc Court took over the Social Media Management for Roscommon Racecourse in April 2024 and organised and hosted the 2024 'Ladies Day' at Roscommon Racecourse.
An incredible evening was had at the Roscommon Racecourse for their SuperValu Ireland Ladies Day meeting on Monday 8th of July 2024. We were thrilled to welcome the large crowd to a wonderful day filled with style, excitement, and the best of Irish horse racing at Roscommon Races. The Ladies Day Judge was Roscommon native and award winning milliner Laura Hanlon.
Ruth created and executed a plan for the event including running order, influencer marketing, Ladies Day live social media fashion content and live horse racing social media content and posts.
We were delighted to have influencers attend: Stephen Cowboy Kelly of the 3 Bucks, Canella Lane, Michelle Up The Lane, and Meghann Scully.
A huge crowd turned out on the day and I was delighted to be able to increase the footfall to Roscommon Racecourse, along with creating and executing a successful PR, social media, influencer and marketing campaign around Ladies Day for Roscommon Racecourse.
Winner Danielle Crowley received a cash prize of €1,200, and the nine finalists also received a cash prize of €100 each.

Roscommon Races Ladies Day Smart Digital Ruth Mc Court
Roscommon Races Ladies Day Smart Digital Ruth Mc Court
Ladies Day at Roscommon Races
Roscommon Races Ladies Day Style Best Dressed Lady
Ladies Day at Roscommon Racecourse Smart Digital
Roscommon Races Ladies Day Smart Digital
Roscommon Races Ladies Day Smart Digital Ruth Mc Court

Judge Laura Hanlon said: “Our Best Dressed Lady for Ladies Day at Roscommon Races was Danielle Crowley from Fermanagh. She made her own hat, and it was spectacular. She had a standout show piece and she looked so comfortable, complete with a vintage bag, which was clear, and you could see the Chanel compact inside. Her gloves were a charity shop find and matched perfectly, and her dress was just beautiful, with a puffy shoulder to add drama. Her shoes and belt finished off the look to perfection.” 

Ruth McCourt of Smart Digital Marketing and PR Agency, who runs marketing for Roscommon Racecourse, says, “We were delighted to have a very successful Ladies Day at Roscommon Races. Our Judge Laura Hanlon had a very difficult task as the Ladies Day Judge, as the style was through the roof! “A huge thank you to everyone who came and supported Ladies Day at Roscommon Racecourse and also a big thank you to our special guests on the day: Meghann Scully, Canella Lane, Michelle Fitzpatrick and Stephen Kelly of The 3 Bucks Left”.

Ladies Day Fashion at the Races in Ireland
Ladies Day Fashion at the Races in Ireland
Ruth McCourt of Smart Digital Marketing and PR Agency Ladies Day at Roscommon Races. Our Judge Laura Hanlon had a very difficult task as the Ladies Day Judge, as the style was through the roof! “A huge thank you to everyone who came and supported Ladies Day at Roscommon Racecourse
Ladies Day Fashion at the Races in Ireland
Ladies Day Fashion at the Races in Ireland
Ladies Day Fashion at the Races in Ireland

Press Coverage: Connacht Tribune Roscommon Herald - https://www.roscommonherald.ie/news/fashion-stakes-were-high-at-races-as-best-dressed-lady-wows-the-judge_arid-26155.html https://www.westmeathindependent.ie/2024/07/04/ladies-day-to-take-place-at-roscommon-racecourse-on-mon Westmeath Independent https://www.westmeathindependent.ie/2024/07/04/ladies-day-to-take-place-at-roscommon-racecourse-on-monday/day/ Evoke.ie https://evoke.ie/2024/07/09/entertainment/roscommon-races-best-dressed Roscommon People https://roscommonpeople.ie/danielle-wins-best-dressed-lady-title/

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