Event Management
Live Content Creation at Galway Races Ladies Day 2026
Content Creation
Live Content Creation at Galway Races Ladies Day 2026
Ruth McCourt of Smart Digital Marketing & PR Agency was delighted to be hired by Galway Races MC and host Marietta Doran to take over her social media content creation for Ladies Day at the Galway Races Summer Festival 2026. Marietta was hosting Ladies Day from early afternoon, with Ruth working alongside her throughout the event to capture, create and publish live social media content as the day unfolded. Ladies Day at Galway Races is an incredibly fast-paced environment, with style, interviews, finalists, winners and key moments happening throughout the afternoon. Social media content needs to be captured, edited and published quickly to ensure audiences can follow the excitement of the event in real time. Ruth created live video content throughout the day, capturing the style and atmosphere of Ladies Day as well as key moments from the competition, including the Top 10 finalists, Best Dressed Lady, Best Hat and the presentation of the Ladies Day winners in the Parade Ring.
Over 406,900 Instagram Reel Views The live content created and published from Galway Races Ladies Day achieved a combined 406,900 Instagram Reel views, demonstrating the huge level of online interest surrounding one of the biggest days in the Irish racing and fashion calendar. Working live from the event allowed Ruth to capture the key moments as they happened, quickly turning footage from the day into engaging social media content while interest and excitement around Ladies Day was at its highest. The content focused on the fashion, personalities and major moments throughout the afternoon, giving followers who were not at Ballybrit the opportunity to experience Ladies Day through social media in real time. The Top 10 Finalists Reel was the standout piece of content from the day, achieving an incredible 291,000 views on Instagram. Further Reels featuring the Best Dressed Lady, Ladies Day winners, Best Hat and general Ladies Day style also generated strong audiences. Across just five Instagram Reels created around the event, the content generated a combined 406,900 views, highlighting the impact that timely, engaging live content can have during a major event.
