Provided strategic marketing and financial communications support to Roscommon Credit Union, focusing on enhancing member engagement, promoting financial products, and increasing brand visibility across both traditional and digital platforms.

Key Highlights:

• Marketing Strategy Development: Designed and implemented targeted marketing campaigns to promote savings accounts, loan offerings, and community initiatives, aligned with seasonal promotions and member needs.

• Digital Campaign Execution: Managed content and advertising across social media platforms, increasing digital engagement and driving traffic to online banking services.

• Branding and Design: Supported the refresh of visual branding for in-branch materials and promotional assets, ensuring consistency with credit union values and community-focused identity.

• Member Communication: Developed clear, compliant messaging for loan promotions, financial literacy content, and member updates across newsletters, email campaigns, and web content.

• Event Marketing: Assisted in planning and promotion of member events, local sponsorships, and community outreach programs to reinforce the credit union’s role in supporting local development.

• Analytics and Reporting: Monitored campaign performance, engagement metrics, and ROI to inform future marketing efforts and member acquisition strategies.