Ruth McCourt of Smart Digital Marketing & PR Agency was delighted to provide live social media content creation for Marietta Doran at Ladies Day at Sligo Races 2026.
With Marietta hosting the event, Ruth worked alongside her throughout the day, taking over her social media and capturing, creating, editing and publishing content live from Sligo Races. From Marietta’s Ladies Day outfit reveal and interviews to the Top 10 finalists and the announcement of the Best Dressed Lady, content was created and shared as the event unfolded, allowing Marietta’s online audience to experience the atmosphere, fashion and excitement of Ladies Day in real time.

Live event content requires a fast turnaround, particularly on a busy Ladies Day when key moments happen throughout the afternoon. Ruth worked behind the scenes to capture these moments and quickly turn them into engaging Instagram Reels while interest in the event was at its highest.