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Case Study

Material World

Case Study

Material World

Material World stock an exquisite collection of premium quality fabrics.

The Challenge

I was contracted by Nuadesign for almost 3 years to provide and carry out the digital marketing campaigns, influencer marketing, and social media campaigns and management, for client; Material World.
Material World had previously never worked with any influencers.
The influencer marketing strategy implemented several years ago is still very successful to this day, with an increase in brand awareness, customers, and an increase of 20,000 followers to the Instagram page due to a consistent detailed marketing strategy.

The Solutions
  • Influencer Marketing – Sourcing & Execution
  • Marketing Strategy 
  • Social Media Marketing 
  • Content Creation 
The Results

Introducing a marketing strategy of social media management and influencer marketing which helped to grow the social media channels, increase word of mouth, and increase footfall to clients stores, increase revenue, and create extremely successful influencer marketing campaigns.


“Ruth epitomises professionalism. I have had the pleasure of working alongside Ruth whilst activating a social media campaign for my client, International Rugby Player, Bundee Aki and Hanley & Co. Throughout the whole process Ruth has been informative, enthusiastic and most importantly, made the whole process seamless. I would highly recommend working with Ruth for any digital marketing activations.”

Grace Murray, Head of Rugby Sponsorship YMU, Ireland & Scotland

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