Event Management
October Ladies Day 2024 at Limerick Racecourse
Event Management
BoyleSports Ladies Day 2024 at Limerick Racecourse
Smart Digital Marketing & PR Agency played a key role in the planning, marketing and promotion of October Ladies Day 2024 at Limerick Racecourse, held on Saturday, 19th October as part of the BoyleSports Munster National Weekend. The campaign was designed to build awareness of October Ladies Day, strengthen the fashion and lifestyle offering surrounding the race meeting and encourage audiences to experience a day combining horse racing, fashion and live entertainment. Ruth managed an integrated event marketing campaign encompassing digital marketing strategy, social media management, content creation, graphic design, influencer marketing, email marketing, sponsorship promotion and event planning. The campaign focused on creating engaging and consistent content in the lead-up to the event, highlighting the Ladies Day experience and giving audiences compelling reasons to attend. Social media played a central role in promoting October Ladies Day, with content developed around the event itself, the celebrity judges, fashion, entertainment, sponsors and the wider BoyleSports Munster National Weekend. Promotion took place across Limerick Racecourse's digital channels, helping to build anticipation and maintain visibility in the weeks leading up to the event. October Ladies Day featured a fashion show with the Holman Lee Agency alongside the Best Dressed Lady and Best Dressed Couple competitions. Live entertainment from Abbaesque following racing added another dimension to the event and helped position the day as a complete racing, fashion and entertainment experience. Through a combination of strategic event marketing, social media promotion, influencer activity, partnerships and engaging digital content, Smart Digital Marketing & PR Agency helped create a strong identity for October Ladies Day and showcase Limerick Racecourse to fashion, lifestyle and racing audiences.
Ladies Day Judges Celia Holman Lee & Sinead Curvy Style
A key element of the October Ladies Day 2024 campaign was the involvement of renowned Irish fashion personality Celia Holman Lee and digital creator Sinead Curvy Style as the event's Ladies Day judges. Their appointment provided a strong focal point for the marketing campaign and helped reinforce the fashion credentials of October Ladies Day. By combining an established name within the Irish fashion industry with a highly recognisable social media personality, the event was able to connect with both traditional fashion audiences and an engaged digital community. Smart Digital Marketing & PR Agency incorporated the judges throughout the event promotion, using their involvement to create engaging social media content, generate interest in the Best Dressed competitions and build anticipation ahead of race day. On the day, Celia Holman Lee and Sinead Curvy Style judged the Best Dressed competitions as part of a wider fashion programme that also included a fashion show with the Holman Lee Agency. The fashion element created an additional experience for racegoers while providing highly visual content and opportunities for continued social media engagement. The involvement of Celia Holman Lee and Sinead Curvy Style formed part of Smart Digital's wider approach to combining event marketing, influencer marketing, social media and fashion to broaden the appeal of October Ladies Day. Their presence helped create a distinctive identity for the event and strengthened its positioning as a fashion and lifestyle occasion alongside the racing programme.
