About Ruth Mc Court: Founder of Smart Digital Marketing & PR Agency
With over eleven years of experience in the digital marketing industry, my career has been shaped by a deep commitment to creativity, strategic thinking, and meaningful brand development. Before launching Smart Digital Marketing & PR Agency, I worked across digital and B2B marketing agencies, event management companies, and publishing organisations. These diverse roles provided a strong foundation in campaign development, content creation, brand strategy, and client relations, while also exposing me to the fast-paced evolution of the digital landscape.
Six years ago, I founded Smart Digital Marketing & PR Agency with a clear mission: to help businesses of all sizes strengthen their online presence through strategic, results-driven marketing. Today, the agency supports clients, SMEs, and larger organisations across Ireland and Europe, offering a comprehensive suite of services designed to elevate brands, enhance visibility, and drive growth both online and offline.
What I Do
My work centres on providing tailored marketing solutions that align with the specific goals of each client. This includes:
Marketing Strategy
Developing clear, actionable marketing strategies that help businesses position themselves effectively, reach their ideal audience, and achieve measurable results.
Digital Marketing Audits
Conducting in-depth audits to analyse a company’s digital performance, identify opportunities, and create practical recommendations for improvement.
Digital Marketing
Implementing multi-channel digital campaigns using best-in-class practices to increase brand reach, engagement, and conversions.
Marketing Consultancy and Mentoring
Supporting SMEs, large organisations, business owners, and internal marketing teams through hands-on consultancy and mentorship. This includes strategic direction, skill development, and day-to-day marketing guidance.
Digital Marketing and Social Media Training
Delivering customised training sessions for businesses or teams that want to improve their digital skills, understand platform strategies, or build internal marketing capability.
Influencer Marketing
Sourcing, managing, and executing influencer campaigns by connecting brands with micro or macro influencers who are the right fit. This includes campaign creation, negotiation, coordination, and reporting.
Social Media Management
Managing social media platforms, developing content plans, and running targeted campaigns that build community, drive engagement, and support business objectives.
Event Management
Planning, managing, and promoting events from concept to execution, including the integration of social media promotion and digital amplification.
Public Relations (PR)
Crafting and delivering PR strategies that enhance brand reputation, gain media exposure, and communicate key messages with clarity and impact.
Graphic Design
Creating professional design assets for local and national media outlets, as well as producing ongoing content for client retainers across digital platforms.
A Passion for Purpose-Driven Marketing
My approach to marketing is rooted in collaboration, authenticity, and long-term strategic thinking. I believe every business has a story worth telling, and my role is to help bring that story to life in a compelling, structured, and measurable way. Over the years, I have worked with brands in hospitality, travel, retail, mental health, education, furniture, and community sectors, delivering campaigns that drive real impact.
Smart Digital Marketing & PR Agency continues to grow through strong relationships, consistent results, and an unwavering commitment to supporting Irish businesses. Whether developing a comprehensive digital strategy, mentoring a business owner through their next phase of growth, or managing a full-scale marketing campaign, I take pride in helping companies achieve clarity, confidence, and meaningful progress.
Get in Touch
If you would like to learn more about how Smart Digital Marketing & PR Agency can support your business through digital strategy, consultancy, training, or ongoing marketing services, you can reach me directly at:
[email protected]