The Power of Influencer Marketing Event
On Tuesday, May 28th, Digital Marketing Mayo held their most recent event, ‘The Power of Influencer Marketing’, in Knockranny House Hotel. A panel of seven popular Irish influencers joined us to discuss all aspects of this rapidly growing industry.
Fashion, beauty and lifestyle blogger, Ruth McCourt, spoke about her experiences of dealing with different audiences, from her own personal brand to working with clients. To reach your target audience organically and become a more recognisable brand she encouraged people to spread their wings.
She stressed the value of ‘Insights’ on Facebook and Instagram where you can discover more about your users and the locations of where they are based. It is worth noting that a call to action on Facebook can be great for any business to direct people straight to your site, but on Instagram you need to have over 10,000 followers to have a swipe up option with a link, indicating the ongoing value of a Facebook platform
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