Guest Speaker at Digital Marketing in Mayo ‘Influencer Marketing for your Business’ Event

Smart Digital Marketing & PR Agency was proud to represent the West of Ireland at the Digital Marketing Mayo event, “Influencer Marketing for Your Business,” where I was delighted to be invited as a guest speaker on the influencer panel. Held in Knockranny House Hotel, Westport, the event brought together Mayo businesses eager to understand the growing impact of influencer marketing and how to integrate it effectively into their digital strategy.

Digital Marketing Mayo curated a panel of seven well-known Irish influencers to provide a comprehensive and practical discussion on the power of influencer collaboration. I was honoured to sit alongside leading industry figures, including Jennifer Wrynne and Charlene Flanagan, contributing insights from my work across digital marketing, influencer partnerships, community campaigns, and brand storytelling. The conversation, expertly guided by MC and social media personality Kieran O’Malley (The Galway Player), explored best practices, campaign management, authenticity, audience alignment, and the evolving expectations of brands in today’s digital landscape.

The event offered an invaluable platform to share my knowledge and experience from both the business and influencer perspectives, helping local enterprises navigate this fast-growing area with confidence. It was a pleasure to support Mayo businesses and contribute to such an engaging, forward-thinking discussion on digital influence in Ireland.