Event Management
Live Content Creation for Friday’s Most Stylish at Galway Races 2026
Content Creation
Live Content Creation for Friday’s Most Stylish at Galway Races 2026
Ruth McCourt of Smart Digital Marketing & PR Agency was delighted to return to Galway Races for Friday’s Most Stylish 2026, providing live social media content creation throughout another exciting day at the Galway Races Summer Festival. Ruth was hired by MC and host Marietta Doran to take over her social media for the day, capturing, creating and publishing content live from Ballybrit as Friday’s Most Stylish unfolded. With Marietta hosting the event, Ruth worked alongside her throughout the afternoon to capture the key moments in real time, from interviews and style highlights to the Top 10 finalists, the winner announcement and the excitement from the Parade Ring. Sarah Battle joined the event as judge for Friday’s Most Stylish, with Athlone Towncentre sponsoring the competition. Working at a major live event requires content to be captured, edited and published quickly. Ruth managed the live social media content throughout the afternoon, ensuring the excitement, fashion and personalities of Friday’s Most Stylish were being shared online while the event was happening.
241,000 Instagram Reel Views from Live Event Content The live content created for Marietta Doran throughout Friday’s Most Stylish achieved a combined 241,000 Instagram Reel views across four key pieces of content. The Top 10 Finalists Reel was the strongest-performing piece, achieving an impressive 159,000 views, while the Best Dressed Winner Reel reached 52,900 views. Content from the day included: - Top 10 Finalists – 159,000 views - Best Dressed Winner – 52,900 views - Friday’s Most Stylish Interview with Marietta Doran – 16,400 views - Parade Ring Announcement – 12,700 views Combined Instagram Reel Views: 241,000 Separately, Smart Digital created and published content from the Parade Ring featuring Fitzy and Lola, which achieved an exceptional 402,000 Instagram Reel views. This brought the content you've listed from Friday’s Most Stylish to 643,000 combined Instagram Reel views, showcasing the reach that engaging, timely content can generate around a major live event.
