Case Study
St Comans Primary School
Case Study
St Comans Primary School
St. Coman’s Wood Primary School in Roscommon is a vibrant, community-focused school dedicated to providing the very best for its pupils. In 2024/25, the school launched a major fundraising campaign to build a new play pitch, with the centrepiece being the exciting “Win a Toyota Aygo X” raffle in association with Dermot Hughes Car Garage.
Customer Challenge
The school needed to raise significant funds while engaging both the local community and a wider audience across Roscommon and beyond. They required a digital-first strategy to maximise visibility of the raffle, showcase the generosity of local sponsors, and drive ticket sales via iDonate.
Services Provided as per the Marketing Campaign I created:
Smart Digital designed and delivered an integrated marketing and PR strategy to amplify the fundraiser. This included:
Content creation through in-house filming with Dermot Hughes Car Garage, including an interview with Dermot about the fundraiser and the Toyota Aygo X prize. This video reached over 72,000 views on social media, significantly boosting awareness.
A Spotlight Series created to highlight local businesses who generously donated, including Cormicans Art & School Supplies, Topline Wards, Roscommon Credit Union, and Donnellans. Each business was featured through tailored video and social media content, strengthening community engagement and visibility.
Public relations support including press releases, media outreach, and local coverage to ensure the raffle received maximum exposure.
Social media management with engaging posts across Facebook and Instagram, consistent updates, and calls to action driving ticket sales via iDonate.
Branded graphics and video edits to give the campaign a professional, cohesive look across all platforms.