Case Study
Roundstone Bay & Island
Case Study
Roundstone Bay & Island
Roundstone Bay & Island Tours is a unique tourism experience based in the heart of Connemara. The business offers boat trips around Roundstone Bay, Inishnee Island, and the surrounding coastal waters, giving visitors the chance to experience the natural beauty, wildlife, and culture of this breathtaking part of Ireland.
Customer Challenge
As a small tourism operator, Roundstone Bay & Island Tours wanted to enhance their digital presence and reach a wider audience both in Ireland and internationally. They needed a clear strategy to build awareness, showcase their authentic experiences, and attract bookings from key overseas markets such as the USA, UK, and Germany.
Services Provided as per the Marketing Campaign I created:
I was delighted to be chosen to work on this project as part of Fáilte Ireland’s Digital That Delivers programme, supporting Roundstone Bay & Island Tours with a tailored digital strategy. The work included:
A full audit of their digital channels with recommendations for growth.
Content creation showcasing the beauty of Connemara’s coastline, wildlife, and island experiences.
Development of a refreshed social media strategy to attract international visitors while staying authentic to the brand’s local roots.
Guidance on website improvements, SEO opportunities, and user experience enhancements to drive enquiries and bookings.
Influencer marketing recommendations, including collaborations with domestic and international travel creators.
Training and mentoring to empower the business owner with practical digital skills for long-term success.