Case Study
Villa Luxe Marbella
Case Study
Villa Luxe Marbella
Villa Luxe Marbella is a luxury villa rental brand offering exclusive holiday homes and bespoke travel experiences in Marbella, Spain. With a focus on high end accommodation, premium amenities, and a personalised guest experience, Villa Luxe Marbella caters to international travellers seeking style, comfort, and privacy.
Customer Challenge
Villa Luxe Marbella wanted to establish a stronger online presence to target high-value clients across Ireland, the UK, and Europe. Their goal was to elevate brand awareness, showcase the unique features of their luxury villas, and drive more direct enquiries through social media and digital marketing channels.
Services Provided as per the Marketing Campaign I created:
Smart Digital designed a premium digital marketing strategy aligned with Villa Luxe Marbella’s brand positioning. This included:
Bespoke social media content creation for Instagram and Facebook, with an emphasis on aspirational lifestyle storytelling and high-quality visuals.
Branded graphics and video reels showcasing the luxury features of the villas, from pools and interiors to Marbella’s stunning coastline.
In house content creation and filming on location in Marbella to capture authentic, high impact visuals for use across digital platforms.
Social media advertising campaigns targeting affluent audiences in key markets, designed to drive awareness and generate enquiries.
A consistent posting schedule with engaging, elegant copywriting tailored to a luxury travel audience.
- Visiting the villa as part of a PR trip and showcasing the experience on the Fashion Truth by Ruth Instagram page, aligning influencer marketing with client objectives and extending reach into a lifestyle audience.