Case Study
Cruise Worldwide at Fahy Travel
Case Study
Cruise Worldwide at Fahy Travel
Cruise Worldwide is the dedicated cruise division of Fahy Travel, based in Galway. Led by Cruise Manager Annette, the team are recognised experts in ocean and river cruising, offering customers a wide choice of itineraries from leading brands such as Celebrity Cruises, MSC, Explora Journeys, Royal Caribbean, and Travelmarvel.
Customer Challenge
Cruise Worldwide wanted to build stronger brand visibility as the go to cruise experts in the West of Ireland. Their goal was to promote a wide variety of cruise options, from ocean voyages to river journeys, while highlighting in store expertise and positioning their team as trusted advisors in a competitive market.
Services Provided as per the Marketing Campaign I created:
Smart Digital developed a tailored content strategy designed to highlight both product variety and in-house expertise. This included:
Bespoke cruise social media content for Facebook and Instagram, showcasing offers across ocean, river, luxury and adventure cruises.
Branded graphics and video content promoting key partners and seasonal campaigns.
A consistent posting schedule with engaging, informative copy that reinforced Cruise Worldwide’s positioning as specialists.
Social media advertising campaigns to drive lead generation and enquiries for specific itineraries.
Content creation including in-house filming of staff, highlighting their knowledge and the personalised service available in-store.
Dedicated promotional campaigns for cruise events such as the MSC & Explora Journeys Evening with Suzanne Rowe and Travelmarvel showcases.
Email marketing to Cruise Worldwide’s database, supporting social activity with targeted, offer-led campaigns.
- Content creation through in-house filming of staff, offices, and locations, bringing authenticity and personality to the brand’s digital presence.