Case Study
Fahy Travel Galway
Case Study
Fahy Travel Galway
Fahy Travel is one of Ireland’s longest established travel agencies, based in Galway. With over 140 years in business, they are a trusted name in leisure travel, escorted tours, worldwide holidays, and specialist Cruise Worldwide packages.
Customer Challenge
Fahy Travel wanted to grow their digital presence to match their reputation as Galway’s go-to travel experts. They needed a consistent social media strategy that would highlight their wide-ranging offers, from European sun holidays to long-haul adventures, while also spotlighting Cruise Worldwide as a specialist sub-brand. They required content that would build trust, increase engagement, and ultimately convert followers into loyal customers.
Services Provided as per the Marketing Campaign I created:
Smart Digital created a tailored social media strategy that positioned Fahy Travel as a modern, approachable, and expert-led travel agency. This included:
- Bespoke social media content for Facebook, LinkedIn, and Instagram showcasing weekly Sun, Tours, Long-Haul, and Tour offers.
- Branded graphics, event promotion campaigns, and storytelling that highlighted Fahy Travel’s team expertise.
- A consistent posting schedule with engaging copywriting aligned to brand voice.
- Targeted campaign optimisation to maximise reach, engagement, and audience growth.
- Dedicated promotional campaigns for in-store events such as the Touring Showcase at the Connacht Hotel and the MSC & Explora Journeys Cruise evening.
- Introduction and management of social media advertising campaigns to expand reach, drive enquiries, and support sales conversions.
- Content creation through in-house filming of staff and locations, bringing a personal and authentic touch to their digital presence.
- Email marketing campaigns designed to promote offers, events, and seasonal highlights directly to Fahy Travel’s customer database.